This is quite a recent campaign post pandemic and lockdowns. For this i wanted something playful and friendly. I decided on using the struggles of everyday life as a reminder that the office can actually be a break from home life. Collateral was used in offices post pandemic to target employees who were on the fence about returning to the office. The campaigns objective was to be lighthearted and welcoming and to simply remind employees of the benefits of the office work environment without felling like the business was pressuring people to pick home or office.
