Adverts created for external facing campaigns
A series of ads to be run in local publications in North America to attract more Skilled Trade Operators (STO). I decided on a them of a career being more than a desk job. I wanted to ask questions to the viewer through simple puns.
A sample of a series of adverts using the early brand colors adopted from Amec Foster Wheeler and using the initial abstract visual style. These adverts were supposed to showcase woods now expanded presence in sectors not often associated with the Wood Group brand.
