This was a project born from deep discussions with colleagues out with the workplace. A problem facing many large industrial companies such as Wood in North America is road traffic accidents involving employees. In the past many campaigns have used statistics and ever-growing numbers. After deep discussion on the problem with typical messaging. I realized that the real problem we faced was an apathy towards traditional HSSE messaging and campaigns.
Instead of focusing on the many such incidents I believed the real value in the safety message and the concept of one’s mortality was found in the stories of those we leave behind. I worked closely with our video team to script out and storyboard how we could best portray this tragic story. I worked closely to ensure a level of authenticity that would not betray the memory of the victim in involved.
This piece of content was so moving to our workforce and others, that Wood's client even used it for their employees and the father in involved toured local schools showing the video and discussing the risks of driving. The video sparked many organic conversations within the business around similar incidents affecting our employees. It remains one of Woods most shared and discussed pieces of digital content and I consider very proud to get to tell this story.
