Labworx was designed to bring our business, our digital experts, our clients and our partners together, as one team. Its role is to focus resources, people and skills around common challenges in a much more holistic way. To embrace failure as a way of learning.
Labworx was intended to be a more “out there” variant of CoLab. Therefore I decided to retain some of the CoLab logo geometry for the Labworx mark. I decided on a series of visuals that were far removed from the typical O&G style visuals. I wanted visuals that were nonconventional and simple, to reflect this more playful feeling internal brand.
